2. Why is it important? Digital Access is important, because not everyone has access to a computer or internet and they like outsiders, because they son;t see the news or what is happening.
3. Who did you want to research?(target audience) The target audience are the students.
4. What is the behavior your looking to change? The behavior I want to change is that people can know how a lot of people don't have internet.
5. Why doesn’t the audience already engage in this behavior? The audience doesn't engage in this behavior, because they don't know what is happening.
6. What emotional appeal can you make? The emotional appeal would be through facts.
7. Belonging; Power/Control; Fun: Safety; The belonging would be Control, because if they don't know they can't control it.
8. Put your audience in a situation/scenario where the issue would come up in their lives. What would happen if they wouldn't have access to internet.
9. Where are they? (setting) All over the world.
10. Who is there? (characters) All the people.
11. What’s’ going on around them? ( ambient sound) They don't have the access to a computer or internet
12. What are they saying? (dialogue) That they don't have access to internet.
13. Who is message brought to you by? ( Station; organization)
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